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Fresh Bass

What do you mean by FRESH Fish?

Unfortunately some organisations have taken advantage of the lacking in Law of a definition of FRESH. It is perfectly legal to sell frozen bread, for example, which is then cooked, as being fresh. Some have now taken to describing food as being "Chilled" as a means of differentiating it from the previously (maybe) frozen. Why not have a look at our page on Choosing Fish which is the best definition of fresh fish I have found.

We have a very simple system, we have a separate section for frozen products and if a frozen product appears elsewhere it is marked as "previously frozen" as in the case of Smoked Yellow Haddock. When we say FRESH we use the traditional, sensible meaning of the word, it has never been frozen and it has not been hanging around in the back of a lorry or warehouse.

Our fish comes to you as near straight off the boat as is possible, where we have to buy from the local market, we buy on quality and not purely on price. My years of experience catching it gives me the experience to very selective over what is good enough for my customers, only the best. Shellfish such as Lobsters and Crabs.

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